DIGITAL MARKETING , SOCIAL MEDIA & BRAND STRATEGY

Experienced digital marketing expert with a proven track record in executing comprehensive social media, podcast, and digital strategies. Skilled in boosting brand visibility and driving client growth through creative campaigns and data-driven insights. Proficient in leading paid/promoted content, managing influencer marketing, and collaborating with PR, copy, and creative teams. I also inject a bit of humor with my own comedy brand, amassing over 60K followers across platforms. Ready to bring my creativity and results-driven mindset to your team.

  • Content Manager/Strategist | High Profile Artist

    Directed social media strategy and execution for a country music duo, driving 2x increase in audience engagement across platforms.

    Managed social media and podcast campaigns to successfully promote new album launches, podcast episodes, and tour updates.

    Partnered with creative teams to execute high-impact social media campaigns, utilizing data-driven insights to optimize content performance and audience reach.

  • Digital Content Creator and Strategist | Cumberland Heights Rehab

    Spearheaded rebranding initiatives and developed comprehensive digital and social media strategies, resulting in a 300% growth in brand reach and impressions. Executed a data-driven rebrand for YouTube and podcast channels, focusing on strengthening client and industry relationships.

    Led the end-to-end production of video, blog, and newsletter marketing campaigns, from concept to execution.
    Managed podcast production, including pre-production planning, collateral creation, and post-production editing.

    Developed and implemented social content reporting systems and a data-driven content calendar to optimize audience engagement.

  • Digital Content Creator and Strategist | Kristina Hart Comedy/The DTR Blog

    Built a personal brand as a writer and content creator, growing a loyal community with over 27K organic Instagram followers, 15K Twitter/X followers, and 13K TikTok followers.
    Produced a wide range of engaging content, including video, photography, and podcasts, to consistently connect with and expand the audience.

    Cultivated a highly engaged, organic community through strategic content planning and authentic engagement.
    Led merchandise design, purchasing, and marketing efforts to successfully monetize the brand and deepen audience loyalty.